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Bureau debacle.

Vanochtend zag ik het licht. Letterlijk. Helaas was er met dit licht, geen bureau bijgekomen. Het zit namelijk zo: in een appartement in het centrum van Gent met 3 bewoners moeten er keuzes gemaakt worden. De meeste keuzes worden in overleg gemaakt. Zetten we de vuilbak binnen of binnen? Of meer existentiele keuzes: hoe plaatsen [...]

One year Mossel Noch Vis.

Somewhere a year ago I was standing in the Acerta office scared to death to put my signature under the statement to become a freelancer. (Somehow I always thought government would rip all my money) But I did sign the paper. And here are we now. Fascinating. A word that perfectly describes the whole year. [...]

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If your trademark is something you can’t claim.

There are not a lot of people on this planet I admire only because of their job. However pilots, Google employees and judges always get a full drop of my drool. Pilots because I’ve always wanted their beautiful jacket. Google employees, well because Google just rocks. And judges because they have the skill to be [...]

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Trusting the cloud.

For several years I was one of those laggards completely obsessed by ignoring the digital camera revolution. I got and old analog Canon that my parents used in their second youth and I refused to give it up. Can you imagine? My parents transferred to digital photography before I did. Funny. But embarrassing. For more [...]

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23 cool things in 23 years.

Last year I wrote a post about some lessons learned in my 22th year. I thought it was a cool way of reflecting about  the year that flew by, so what’s keeping me from doing it this year? Nothing. So here I am again, some days after I turned 23. 23 cool things in my [...]

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Facebook brand interaction

Brands interacting with people. Love it. Especially if they use the information for product improvement or co-creation. But nothing more irritating than brands asking questions to their Facebook fans without purpose. Interaction, because the marketing guide tells you to do so. H&M is a great example. They ask their followers tons of questions, but I [...]

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Facebook is so 2010.

Facebook fanpages are overrated as proven by this paper stating ‘if you are happy about our hair dressing services, spread the oral word!’ Facebook is retro. Paper is the new social network.

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