Judith Straetemans

Vanochtend zag ik het licht. Letterlijk. Helaas was er met dit licht, geen bureau bijgekomen. Het zit namelijk zo: in een appartement in het centrum van Gent met 3 bewoners moeten er keuzes gemaakt worden. De meeste keuzes worden in overleg gemaakt. Zetten we de vuilbak binnen of binnen? Of meer existentiele keuzes: hoe plaatsen [...]

Somewhere a year ago I was standing in the Acerta office scared to death to put my signature under the statement to become a freelancer. (Somehow I always thought government would rip all my money) But I did sign the paper. And here are we now. Fascinating. A word that perfectly describes the whole year. [...]

There are not a lot of people on this planet I admire only because of their job. However pilots, Google employees and judges always get a full drop of my drool. Pilots because I’ve always wanted their beautiful jacket. Google employees, well because Google just rocks. And judges because they have the skill to be [...]

For several years I was one of those laggards completely obsessed by ignoring the digital camera revolution. I got and old analog Canon that my parents used in their second youth and I refused to give it up. Can you imagine? My parents transferred to digital photography before I did. Funny. But embarrassing. For more [...]

Last year I wrote a post about some lessons learned in my 22th year. I thought it was a cool way of reflecting about  the year that flew by, so what’s keeping me from doing it this year? Nothing. So here I am again, some days after I turned 23. 23 cool things in my [...]

Brands interacting with people. Love it. Especially if they use the information for product improvement or co-creation. But nothing more irritating than brands asking questions to their Facebook fans without purpose. Interaction, because the marketing guide tells you to do so. H&M is a great example. They ask their followers tons of questions, but I [...]